business person hold hands behind plants representing how to grow business

What Are the Next Steps in Growing My Business?

August 24, 2021

Bob Lobos

How To Grow Your Business

As a business owner, growing your company is important. Figuring out the proper strategy to take those next steps is often difficult, leaving many owners thinking, “how do I grow my business?” It’s often a mix of thoughtful strategy, hiring the right people, and taking some risks.

There’s no magical fertilizer to grow your business, but at Wolf Creek Business Growth Institute, we’ve helped businesses in all industries succeed with time-tested processes and coaching. If you’re looking for help in growing your business and reaching your full potential, call today at 225-219-8866 and schedule a consultation appointment with our coaches.

Grow Your Business with Defined Direction and Goals

When you’re asking “how to grow my business,” you’re on the right track. You must set clear goals and communicate a defined direction of the company. Evaluate the core values of your business and plan your strategy around those values. Where do you want the business to be in a year? Five years? Ten years? Think about the end goal and what you want the business to grow into, then work backward.

Use your goals to set key performance indicators (KPIs) for yourself and everyone on your team. Define the KPIs and keep them simple, measurable, and in line with your overall goal. Make sure your KPIs encourage growth while still being achievable.

When you want to grow your business, remember that you must measure your progress in the short-term as well as the long term. Set small goals to reach in the short-term that help you step up to the overall long-term vision.

[Related: Finding the Right Business Growth Strategy]

Hire The Right People to Grow Your Business

Making sure you have the right people working for you is an important part of growing your business. Your strategy needs to be defined and planned out before you expand your team. Hire the people that align with your goals, and always be looking for the right people.

Don’t build your strategy around people. Build your team around your strategy.

Growing your business with the right people can sometimes mean moving the people you already have on staff to a different department. Analyze your team and think about their strengths and weaknesses. You may have the right personnel in the wrong positions.

Make sure your management is on the same page as you. Clear and efficient communication is essential for growing your business. Communicate your goals to management. Make sure they understand the vision of the company and can effectively communicate that vision to their team. Sometimes further training is needed for management as well as their team.

You can develop the abilities of your managers and team by working with Wolf Creek BGI. We offer leadership development, sales team training, and more so that you can develop your team and grow your business.

Increase Sales

Your sales team is one of the most important aspects to consider when asking, “how to grow my business?” Their ability to understand and nurture your customer base is essential. If your sales team can increase your sales with just your existing customers, you can start to grow your business easily without the added work involved with bringing in new customers.

However, new customers are necessary for growing your business as well. You must find the right balance between nurturing existing customers and bolstering sales with new ones. Sales team training is beneficial to reinforce skills, develop skills further, and refocus the team.

Wolf Creek BGI’s coaches are experienced in coaching sales teams on effective sales techniques that help grow your business, regardless of the industry. Contact Wolf Creek BGI for more information and schedule an appointment so you can stop asking “how to grow my business” and start asking the next big question.

[Related: Benefits of Sales Team Training]

Grow Your Business by Increasing Social Presence

When thinking “how to grow my business,”  increasing your brand awareness is helpful as it can help your sales team, hiring, and the company overall. Attending or hosting conferences and networking events are great ways to meet and form relationships with leaders in your industry, potential new clients, and other helpful contacts.

Increasing your social presence by using social media is a great way to stay engaged with your customers and followers daily without planning events. Social media is a powerful tool when growing your business, as long as it is used wisely. You can use social media to:

  • Brag About Accomplishments
  • Highlight Company Culture
  • Increase Customer Engagement
  • Understand Customer Needs
  • Help with Hiring

Ensuring your business maintains top-of-mind awareness through effective social media and event strategy is a helpful tool for your sales team, as it can lead to more incoming leads. It’s important to make sure your social media and event plan align with your overall long-term goals for growing your business.

Hire A Business Coach When You’re Asking Yourself “How to Grow My Business?”

It can be difficult for business owners to take a step back and analyze their business, set goals, and plan a strategy. Hiring a business coach when you’re asking “how to grow my business” can make the difference between success and failure.

Wolf Creek BGI believes in developing people to their fullest potential, whether that’s your executive team, sales team, or yourself as the business owner. We offer ongoing customized training and development to help you grow your business and realize your company’s vision. If you’re ready to take the next steps and grow your business into what it could be, call us today at 225-219-8866 to set up an appointment.